Sunlite Proudly Innovated & Sponsored LED Blinking Light Bulbs for B & H Photo Video

Sunlite is proud to sponsor new innovations in the lighting industry. When it comes to LED inventions, Sunlite is at the forefront. We specialize in creating custom designed lighting solutions that provide the best light output for the application, with the highest level of energy efficiency.

Sunlite proudly designed and sponsored a unique light bulb for B & H Photo Video, the largest non-chain photo and video equipment store in the United States, which is located in Manhattan, New York City. The superstore targets professional photographers and videographers and is visited by more than 5,000 customers daily. Customers come to B & H Photo Video who is widely known for their professionalism and expansive knowledge in the industry.  They have a tremendous selection of electronics products ranging from affordable to professional grade level.

At their checkout line they have light bulbs at each register that blink to indicate when a cashier is ready to take the next customer. The light bulbs that they had installed did not blink on their own. Each time a cashier was ready for the next customer, they pressed a command button on the computer. The button sent a command to a program that was a connected to a server that caused the light bulb to blink, indicating that they were ready for the next customer.

This process caused a few drawbacks. The light bulbs that were being used were incandescents and burnt out quickly, needing to be replaced often. There was also a slight delay between the time the cashier pressed the button till the light bulb actually blinked. With so many customers waiting to pay for a purchase any delay meant each customer had to wait longer to pay for a purchase. Additionally, this process took up server resources.

B & H Photo Video were looking for a lighting solution that would simplify the process. Sunlite was eager to invent a customized solution for them. Our team of engineers designed an LED, energy efficient light bulb that blinks on its own, a unique light bulb in the lighting industry.


The light bulb, model number 80204-SU, consumes only 5 watts of energy and lasts up to 25,000 hours, a lifespan of 22.8 years. It provides 500 lumens of light. All major retail and department stores as well as banks require a similar solution. With multiple cashiers, they all feature a lighting system that blinks to indicate when the next cashier or teller is available to assist the next customer.

Sunlite designed the light bulb as a maintenance free solution for the market, that can be easily installed. Its A19 shape and medium base ensures that it fits into most lighting applications. The light bulb blinks by simply pressing a button. This eliminates the need for a system to be put in place to control the blinking, saving a considerable amount of money and resources. Featuring LED technology, the bulb features significant energy savings compared to CFL and incandescent light bulbs, and won’t need to be replaced for a long time to come.